1. Estimation Overview
In the Estimation section, you can view a list of countries along with the recommended CPM (Cost Per Mille) for each.
Use this information to plan your campaigns and optimize your budget allocation. The recommended CPM varies for regular users and Telegram Premium users, and you can select the appropriate option based on your target audience.
2. Statistics and Performance Tracking
Ad Filtering: Use filters to sort ads based on performance metrics, such as selecting ads with a higher or lower CTR and spend amount. You can also filter Country-Specific Data to analyze impressions, CTR, and expenses for each country separately.
In the Statistics section, you can monitor key performance metrics:
Impressions: Track the number of ad impressions for a specific day or any selected period.
CTR (Click-Through Rate): View your ad’s effectiveness by analyzing the CTR.
Total Spend: Check how much you have spent on your campaigns.
3. Optimizing Campaign Performance
Regularly review statistics to identify trends and optimize underperforming campaigns.
Adjust targeting and bidding strategies based on country-specific CPM recommendations.
Filter ads by performance to allocate budget efficiently to the most effective campaigns.
By using these analytics tools, you can maximize your return on investment and ensure your ads reach the right audience effectively. Happy advertising!